🚨LISTEN TO THE CLIP BEFORE YOU READ THE ARTICLE🚨 Back in 2012 on the dearly-departed The Champs Podcast, the immortal Questlove laid out the strategy for what became The Soulquarians, a loose collective of musicians that dominated rap and R&B in the late-90s and early 2000’s. What he says in this clip is the secret behind creating a “movement”. That secret is the driving force behind every major music movement over the past 30 years.
#39: How to Create A Cultural Movement Vol. 1
#39: How to Create A Cultural Movement Vol. 1
#39: How to Create A Cultural Movement Vol. 1
🚨LISTEN TO THE CLIP BEFORE YOU READ THE ARTICLE🚨 Back in 2012 on the dearly-departed The Champs Podcast, the immortal Questlove laid out the strategy for what became The Soulquarians, a loose collective of musicians that dominated rap and R&B in the late-90s and early 2000’s. What he says in this clip is the secret behind creating a “movement”. That secret is the driving force behind every major music movement over the past 30 years.