#79: Mountain Top Madness
A bunch of stuff to catch up on while you're practicing social distancing!
MUSIC THING:
How Britney Spears Changed Pop With ‘Baby One More Time’
My dad died early fall of 1998. I don’t remember much about that time, as I essentially went into shock for a few months due to grief. One of the few things I do remember somewhat clearly is the arrival of Britney Spears to James Hart Junior High that winter. It was like a bomb went off.
She was nowhere, and then one day…she was everywhere. That video was on TRL every single day and night and her songs were ALWAYS. ON. B96. Going into 1999, you couldn’t escape it.
I’m very pro-indie music, but will forever be in awe of a perfectly-executed major label rollout!!!
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MARKETING THING:
HOW TO START A DIGITAL MARKETING STRATEGY (THAT GETS RESULTS)
If you have the privilege of time right now, I strongly suggest learning how to do foundational stuff like this if you don’t know how already. The content is a little textbook-ish but, as with all of these links, take what you need and leave the rest.
Ignore the cynics who downplay marketing, they’re the same people who buy every shiny product that is targeted to their IG feed.
CULTURE THING:
The 50 most important American independent movies
And would you look at that, your whole weekend is planned. If anyone has any must-see American Indies to recommend in addition to this list, leave them in the comments!
Until MONDAY…
WASH YOUR HANDS!
STAY IN THE HOUSE!
CHECK ON YOUR LOVED ONES!
BE SAFE OUT THERE!
Office Hours is written by Ernest Wilkins. That’s me. Hi!
Follow me on Twitter/IG @ErnestWilkins or email me here.
Thanks a lot for sharing this post
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