#82: The Doctor Is In
Google ads, fashion shows and a bunch of sick music. It's Wednesday!
MARKETING THING:
I spent $6 Million On Google Ads Last Year. Here’s what I Learned.
A must-read for anyone working in the wild and reckless world of paid social media marketing. This post could have saved me a lot of money if I had it earlier this year. Don’t make the same mistake I did!
CULTURE THING:
I am very very very not tapped in to capital-F fashion. The whole thing has never felt like the type of industry and community that wants someone that looks like me, so I ignored it, save whoever is the new hot shit in GQ or whatever.
Fashion brand Pyer Moss by Kerby-Jean Raymond might change that perspective for me forever. Take the 30 mins to watch this, especially if you’re like me and never watch runway shows. Also, check out the new Wale video, with Raymond at the helm.
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MUSIC THINGS:
A spicy one for hump day: If you’re making a list of most influential rappers ever, Project Pat should be on that list.
I used to have a radio show in high school. Somehow I finessed my way onto air every Thursday evening and one of the definite bonuses was being introduced to Thursday’s Full Collapse via a promo pack from Chicago’s own Victory Records. This one got played once a week, because it was Thursday…on a Thursday. Get it?
Serious question: As far as record labels with consistent releases of quality, when’s the last time TDE missed?
“In a world of human wreckage…” is a BAR.
Here is a cover of TLC’s “Creep” performed by The Afghan Whigs that I forgot existed until yesterday.
Until tomorrow…
WASH YOUR HANDS! STAY IN THE HOUSE! CHECK ON YOUR LOVED ONES!
Office Hours is written by Ernest Wilkins. Follow me on Twitter/IG @ErnestWilkins or send me an e-mail.