#87: Fright Fight

A daily roundup of interesting links about music, culture and marketing

MARKETING THING:

The Only 3 Ways to Make Money as a Content Creator

MUSIC THING:

“Master P's ambition extends far beyond rap. When he couldn't get the kind of deal he wanted for his first movie, a low-budget ghetto docudrama called ''I'm 'Bout It,'' he took $1 million out of the bank and wrote, directed, produced and starred in it. He released it independently on videocassette and sold over 200,000 copies, earning back his investment, he said, and $9 million or so more. By proving he could make a successful film by himself, he was able to negotiate a distribution deal with Miramax for his next movie, ''I Got the Hook-Up,'' which will be released in theaters on May 27.

Some performers see their music as art, others see it as a vehicle to fame, but for Master P, movies and music are investments. ''It's a business to me,'' he said from behind his desk, grinning through gold caps with the letters M and P on them. ''I'm in it to make money. It's work. It's how I get paid.''“

This 1998 feature on rap legend Master P is equal parts inspiring and insane: His company, the iconic No Limit Records, sold 120 million albums in 6 years!!!

How a Gangsta Rapper Turns Entrepreneur; At 28, Master P Has Created One Of the Biggest Independent Labels

CULTURE THING:

“After all, the breakout moment for augmented reality — V.R.’s chiller, more pragmatic cousin, which involves projecting digital objects onto physical spaces — wasn’t fancy Magic Leap goggles or Hololens gadgets but a Snapchat filter that let you turn yourself into a dancing hot dog. We are creatures of habit, and it may be that people simply prefer virtual experiences that don’t require them to strap an expensive computer to their forehead.”

This Should Be V.R.’s Moment. Why Is It Still So Niche?

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Until tomorrow…

WASH YOUR HANDS! STAY IN THE HOUSE! CHECK ON YOUR LOVED ONES!

Office Hours is written by Ernest Wilkins. Follow me on Twitter/IG @ErnestWilkins or send me an e-mail.