#89: Winter Blowout
A daily roundup of interesting links about music, culture and marketing
CULTURE THING:
Inside Zoom’s exclusive A-list, invite-only, money-raising-juggernaut quarantine party
“The Weitz family posted links in the Zoom group chat for the 500 guests to donate to United Way and an Atlanta fund, Strength in Beauty, to help parlor workers stay home. Then for close to four hours, Fantasia Barrino, Prince percussionist Sheila E., Amos Lee, Christopher Jackson from “Hamilton,” Michael Franti, YouTube sensation Alaina Castillo and others performed stripped-back live versions of their hits from their living rooms.
It was a red-carpet crowd at their most stir-crazy and homebound. But they raised around $350,000 that night — and showed a more activist future for streaming parties during the pandemic.”
MARKETING THING:
The 5 Laws of Branding That’ll Never Die
A nice update of The 22 Immutable Laws of Branding* for the modern world.
*If you’ve never read the book, it’s not going to give you one secret to get your brand popping, but it will give you a lot of foundational knowledge on some stuff that it takes others to learn.
MUSIC THING:
We end this week with legendary DJ Carl Craig's playlist created for his DIA installation. From the man himself:
“This playlist brings together music that I’m listening to now and pieces that have had a deep impact on me over the years. It’s certainly something of a love letter to my hometown of Detroit as well.”
How To Support Office Hours
Here’s three easy ways you can support this newsletter!!!!!
Share this newsletter with a coworker/friend/loved one!
Can’t commit to an ongoing subscription right now? Show your support for my work with a one-time donation.
Become a paid supporter of the newsletter on an ongoing basis via this button:
Until Monday…
WASH YOUR HANDS! STAY IN THE HOUSE! CHECK ON YOUR LOVED ONES!
Office Hours is written by Ernest Wilkins. Follow me on Twitter/IG @ErnestWilkins or send me an e-mail.