Dec 10, 2020 • 57M

#153: The Office Hours Interview - Ana Andjelic

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Ana Andjelic

Ana Andjelic is a strategy executive and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor. She is the author of “The Business of Aspiration”, a book that I strongly encourage anyone working in a cultural field to read over the holiday break.

I would go ahead and bookmark this piece of hers. Ana was kind enough to share her reading lists “for everyone who is asking for a recommendation and also for everyone who is entering areas that are new to them.”

Some of my favorite pieces of hers:

This one is HEAVY HEAVY HEAVY on the culture and marketing conversation. We talk organizational behavior, behavioral economics, the aspiration economy, why influencers are dead and how to build a cultural movement. For a full understanding of this episode, you should REALLY read her book — again, it’s on sale now.


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Office Hours with Ernest Wilkins is written and curated by Ernest Wilkins in Chicago, IL.