#170: Brands to Watch 2021: Roon Labs

  
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If this is your first newsletter — welcome, by the way! — this podcast is part of the 2021 Brands to Watch feature. For full context, you can read the whole thing by clicking this cute lil’ button.

Read Brands to Watch 2021


ROON LABS

Cultural Industry: Music

Founded: 2015

Employees: 45+

Why are they a Brand to Watch? How do you make being an audiophile cool? Make a product that’s not only high-quality, but easy-to-use, even for the tech-illiterate. Combine that with a savvy partnership strategy, and it won’t be long until they’re the system of choice for the discerning music listener.


I got on the horn with Marat Berenstein, the Global Music Partnerships & Artist Relations Lead for Roon Labs and we talked about: Roon’s growth despite the staff never meeting each other IRL, how Roon’s tech makes being an audiophile easier than ever, how “audiophile” gets a bad rep,artist ownership of companies, platforms, apps, what “partnerships” roles should look like in cultural industries and much more!


ICYMI:

One week left until the start of the MLB season = perfect time to read/listen to the Brands to Watch interview with the Chicago White Sox!

B2W: Chicago White Sox


CATCH UP ON SEASON 2 OF THE PODCAST:

So far, season 2 has featured interviews with some big thinkers across cultural industries. Click here to pick your preferred podcast platform and subscribe so you never miss a new episode. As a bonus, that link contains every episode of The Office Hours w/me podcast, including all of Season 1.


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Office Hours with Ernest Wilkins is written and curated by Ernest Wilkins in Chicago, Illinois. RIP Jessica Walter!