27: "Whatcha Drinkin, Whatcha Thinkin'?"

(The bar at Chicago’s Rossi’s Liquors. If you know, you know.)

What are the most 5 popular cocktails in Chicago? What are emerging trends to watch in the world of booze? Is natural wine a fad or the future?

Wine + Spirits Guru Max Heinemann from Nielsen CGA — a data analytics firm for the on-premise market (aka bars) in the United States — stops by to give us the biz behind the booze.

EPISODE NOTES:

• Ernest creates a brand-new segment mid-episode! - 7:30 

• What category of spirit does Chicago drink the most? - 10:00 

• "Y’all ever had a drink called the Incredible Hulk?” - 15:23 

• What cocktail does Chicago consume more than any other city in America? - 27:40 

• The Top 5 cocktails ordered in Chicagoland - 30:00 

• Emerging trends in wine and spirits to watch - 38:00 

• Natural wine: Fad or Here to Stay? - 48:00 

SONG OF THE WEEK: Big Lean Feat. Nipsey Hussle, “California Water”  

🏁RIP NIPSEY HUSSLE, THE MARATHON CONTINUES 🏁