(This is what I look like, in case you’ve been wondering)
Before we begin, a little housekeeping:
Beginning today, subscribers will begin receiving two weekly issues of the newsletter. On Tuesdays, you’ll get the newest episode of the Office Hours podcast and Thursdays will be a written newsletter. If you’re getting value from what I’ve done so far, please consider a paid subscription so I can put more time towards creating stuff you love.
Also! We’re approaching 500 subscribers and it wouldn’t have been possible without readers and listeners spreading the word about this little experiment. Do me a favor and keep that momentum going by sharing the newsletter with someone who you think would get value from it.
Last week at the new Working_From The Hoxton space in Chicago, I did a live taping of the podcast. We attempted to solve a problem that I believe a lot of creators struggle with. How do we communicate our cultural expertise to a new audience?
Brands and creators out here don’t make it to the next level without being able to take their cultural context — for the folks new to Office Hours go back and read the newsletter How to Build A Creative Movement for an explanation of what that is — and being able to communicate it to people who don’t share the same culture.
Corey Mays and Larry Legend are my guests on this week’s podcast and both have applied their cultural context to new audiences and have seen success by being able to translate their day-to-day experiences to people who will never walk in their shoes.
Happy Tuesday, folks!
BONUS MATERIAL:
#43: Office Hours Live! - The Podcast